This publication contains the documentation of a seminar that concludes the project carried out by INEA on the social responsibility of the Italian wine industry; it examines the close connection between wine and territory...

Custodi di identità is the result of an editorial collaboration between INEA and Consorzio Viniveri. The book is complementary to the study on sustainability of the Italian wine industry started in January 2012 . The activity falls under the umbrella of the INEA studies on social responsibility in the agri-food system,moving away from the mere economic analysis of the sector, and focusing instead on 17 "natural" winegrowers, their motivations and their philosophies of life.

The volume "La responsabilità sociale per le imprese del settore agricolo e agroalimentare" sets the ground for the application of CSR strategies within companies and stakeholders in the sector. The essay pretends to deepen motivations, methods and tools to be addressed to those players wanting to satisfy the new expectations of consumers in relation to the production, transformation and marketing stages. The overall target of the volume is to promote a new way to do business according to an integrated approach, encompassing the economic, social and environmental aspects of sustainability.

In recent decades the role of agriculture has undergone a profound review: besides providing produce for the whole community, agriculture is asked to offer social and environmental services; moreover, the agri-food company is every day more oriented towards the research of product quality, i.e. the intrinsic healthiness and the ability to represent the interests and needs of the stakeholders involved. In such a fragmented sector, where companies are often family-run (and therefore too small to deal with market constraints), the degree to which they are involved in the supply chain is therefore key to implement the principles of social responsibility. To this extent, the Italian zoo-technical, fruit and vegetable sectors described in the publication offer an example of CSR at the supply chain level.

In recent decades the role of agriculture has undergone a profound review: besides providing produce for the whole community, agriculture is asked to offer social and environmental services; moreover, the agri-food company is every day more oriented towards the research of product quality, i.e. the intrinsic healthiness and the ability to represent the interests and needs of the stakeholders involved. In such a fragmented sector, where companies are often family-run (and therefore too small to deal with market constraints), the degree to which they are involved in the supply chain is therefore key to implement the principles of social responsibility. To this extent, the Italian zoo-technical, fruit and vegetable sectors described in the publication offer an example of CSR at the supply chain level.